Website Design that entices visitors to take action.

So we have managed to get many visitors to your business website and these visitors are actually reading your content. Now it is time to have a closer look at the website itself, bearing in mind all the details we have discussed in our article about how to get traffic on your website. At small business web design Auckland, this is the area that we also specialize in!

Your website needs to be designed with your specific business in mind. What do you want to promote about your business and what do you want people who visit your site to do? There is a big difference by enticing people to call, or to order products or services directly online. All the factors that we have discussed regarding attracting visitors play a role here. Without visitors to your website nobody will see what you have to offer. But once they are there, we need to be very clear on your offer to your (potential) customers.

A good web design champions at aesthetics and functionality, but focuses on your website traffic conversion.

At Excellenz Website Design we have a process that is designed to make sure we get very clear on what you want to do with your website. We work on your message and what you want to offer. In general the ‘feel’ of your website is also important. The overall tome and first impression of your website needs to correspond to what you try to convey with your business. It is important for visitors to be able to match the feel of your website to what your business is about, especially if you also have a physical workplace, like a shop or workshop. The vibes need to match. So in short it is important to present a well rounded whole.

It is maybe hard to believe, but the number 1 mistake we see is that the offer of the business, and the way for the customer to take advantage of this offer, is not clear. Statistics show that we have only 5 seconds to get the customers attention and guide them into action. If your site is not helping them to make that choice, you lost them! A good small business web design will focus on call to action and make it easy! It is actually quite logical this happens. Often websites for small businesses are setup by the owner. The owner knows his or her business very well and therefore it is hard to understand what first time visitors do now know. A certain blindness takes place.

We are specialists in conversion, so helping your visitors to become or stay your customers. This is done based on experience and knowledge of similar small business website designs, but also through test and measure and ongoing analytics of website visitors behavior.  We follow the latest research ion these subject closely. Testing and measuring what happens exactly when people get on your site, where they go to and how long they stay, will result in website conversion rate optimisation not only on your landing page but on multiple pages of your website!

A few more focus points regarding website conversion in general, based on most recent research:

• 3 second rule: if your site doesn’t load in 3-5 seconds, your visitor is gone.
• 5 second rule: if your website visitor doesn’t get a clear indication what he needs to do, he is confused and will leave the page.
• Creating multiple interesting pages, with clear calls to action, increases your chances of keeping the client interested.
• Clever use of pictures and videos will help, good information creates credibility and retains visitor attention.

We often get questions about how much work is involved for the business owner when development of the new site is undertaken. We also notice that business owners tend to choose large, more expensive web development agencies because they are under the impression that this will ensure less work for them. Which is a logical choice, as a business owner you want to concentrate on what you do best.

With website design, there is unfortunately not really a shortcut in this respect. Therefore, make sure you choose your website designer based on their knowledge, and not on what is promised regarding your involvement. Low involvement of the business owner has to result in websites that do not contain good information. We often see websites that look very modern and with beautiful pictures, often also moving all over the place. These are examples of websites that will be very disappointing in the longer run.

As business owner, you are the only one who can indicate what needs to go on the website, which pictures and videos would be appropriate and what the overall atmosphere of the site needs to be.

Once we have gone through the intake process, at Excellenz Website Design we can help you with copy writing (it can be done for you, don’t worry!), based on very clear guidelines on what needs to be included in the articles for your website. We are also able to connect you to photographers who understand websites and will be able to quickly deliver the desired material. All this at a low cost.

And then, when we have these basics sorted, you can leave it to us to put a well converting website together for you. After our initial setup, you can go through the website without leaving your home or business. Everything after the first intake can be done online. And when it is all done and you are up and running, you can also check website traffic online. We will make sure it is all setup in a way that is very easy to navigate for you.

The key to keeping your website in top shape is website optimisation, the part after building your initial first site. We discuss this in our next article, click here to read about website maintenance.

For Excellenz Small Business Web Design in New Zealand, call us on 09 889 1963!